MindViz Tracker will also keep track of visit sessions on your website. A visit session is the time someone opens your website to the time they leave your website. So a visit will vary from a unique visitor in the sense that a unique visitor could have 2 or more visits to your website in the same month or even day.

Why are Visits a good thing to track? Because they will allow you to gauge how frequently your visitors return to your website throughout the day. It will give you an idea of how appealing your site is above and beyond just your page views.

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Unique Visitor - Page Loads